Creative Storytelling meets strategy

Looks Easy

Welcome back to the world of Ryders Eyewear, where simplicity meets spontaneity, and fun knows no bounds. Our partnership with Ryders has always been a thrill ride, but this time, we took things up a notch by bringing back the original actor from our first campaign and injecting a healthy dose of Pacific Northwest charm.

In this latest venture, we set our sights on a message that hits close to home: "just because they make it look easy, doesn't mean it is." It's a sentiment we can all relate to, especially when it comes to tackling the great outdoors. From navigating rugged trails to conquering treacherous terrain, the pros may make it look effortless, but behind every flawless performance lies hours of dedication, sweat, and maybe a few bloopers along the way.

So, armed with our trusty actor and a fresh batch of PNW-inspired scenarios, we dove headfirst into crafting super responsive social campaigns that capture the essence of Ryders Eyewear. From mountain biking mishaps to kayaking capers, each scene is a testament to the grit, determination, and undeniable style that defines the Ryders brand.

But here's the best part: we didn't just replicate the magic of our first campaign—we elevated it. With a keen eye for detail and a penchant for playful storytelling, we delivered social content that not only entertains but resonates on a deeper level. Because at Ryders, it's not just about selling eyewear—it's about celebrating the spirit of adventure and embracing the journey, bumps and all.

So, whether you're a seasoned pro or a weekend warrior, remember this: just because they make it look easy, doesn't mean it is. But with Ryders Eyewear by your side, you'll always be ready to tackle whatever the great outdoors throws your way.


3 x 15 second Cut Downs

Creative Direction Casting Production Post Production Motion Graphics